Social media trends
Social Media Trends
First: Social media searches are becoming more powerful. Pinterest announced a visual search feature, where users can actually click within an image to open a new search. For example, if you’re looking at a picture of a living room and want to see more lamps like the one featured in the picture, you can click the lamp, and you’ll be directed to search results for products like that one.
Social Search Advances
The next big trend: Live social broadcasts are a thing – and it’s not just for the Red Bulls and Coca Colas of the world. People know the difference between ‘reality TV’ and ‘reality’ and they’re more likely to trust a brand that can show exactly what’s happening as it’s happening. With programs like Periscope and Facebook’s new Facebook Live Broadcasts, this is a strategy to explore for 2016.
Even if you’re not ready to explore live broadcasts, videos are still critical to your social strategy. We’ve said this hundreds of times – but it’s worth repeating that video isn’t a can’t miss-trend for social marketing. Consider that:
Social Search Advances
The next big trend: Live social broadcasts are a thing – and it’s not just for the Red Bulls and Coca Colas of the world. People know the difference between ‘reality TV’ and ‘reality’ and they’re more likely to trust a brand that can show exactly what’s happening as it’s happening. With programs like Periscope and Facebook’s new Facebook Live Broadcasts, this is a strategy to explore for 2016.
Even if you’re not ready to explore live broadcasts, videos are still critical to your social strategy. We’ve said this hundreds of times – but it’s worth repeating that video isn’t a can’t miss-trend for social marketing. Consider that:
- Videos average 62% more engagement than photos
- Video shares increased 43% at the start of this year
- Facebook just announced it sees an average of eight billion views a day from 500 million people.
Social Media Trends
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